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The Baking Society

We bake and blog (and eat). Though baking takes up a lot more of our life than blogging.


  • Nostalgia for the Whatchamacallit Candy Bar

    April 16, 2015 / By Matt

    In terms of candy bars, it is hard to beat the Whatchamacallit. While the name of the bar is either genius or grating depending on your worldview, the bar itself is nearly a perfect execution of peanut/caramel/chocolate/crisp. You can’t argue that. Large parts of my life were fueled entirely by M&M’s (preferably the plain kind)…
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  • Spring Baking Book Bonanza

    March 3, 2015 / By Matt

    This fall was an embarrassment of baking riches. So many big, beautiful and amazing baking books were published and I couldn’t help myself. I had to have them ALL! My cookbook shelves were already heaving prior to Fall 2014 and now they are quite literally bulging, popping, and groaning under so much duress. But, I will not be…
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  • Building Baked Tribeca

    February 4, 2015 / By Matt

    Last year was a doozy. We launched a new book. Opened a new store. And, in general, bit off a lot. I have these momentary daydreams of embarking on some yoga/juice cleanse/beach inspired sabbatical. I want to luxuriate in a thick robe and drink tea out of a precious porcelain cup while reading some literature. But that…
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  • Teff Love: Queen of the Nile

    January 7, 2015 / By Matt

    I don’t do resolutions. Not really. My resolutions are probably just watered down versions of presumably good ideas (i.e. eat only one bowl of ice cream per night, not two OR buy more lotto tickets). This year’s mini-resolution is something I have been working on (or meaning to work on) for the past couple of years: bake more with…
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About The Baking Society

The National Baking Society is dedicated to preserving American baking standards,techniques, ingredients, ideas and recipes. In less extravagant ornate prose, The National Baking Society is a blog from the folks at Baked.

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